Seoul, Korea – January 16, 2023

Zigbang, a leading South Korean proptech company, has launched a new television campaign featuring actor Park Seo-jun—best known internationally for his roles in Marvel’s The Marvels and the Oscar-winning film Parasite—as its official brand ambassador.

The campaign aims to raise awareness of Zigbang’s rebranded identity and expanded service offerings, following the company’s November rollout of a new corporate identity and the slogan “Beyond Home”—a statement of its renewed vision for innovation in residential living.

Park was chosen as the new face of Zigbang for his urban, charismatic image, which the company says aligns with its refined brand direction.

Titled Home Updated, the campaign showcases Zigbang’s core services—home search, property purchase, and smart home technology—through a modern, tech-driven lens. It features 3D apartment tours, real-time virtual brokerage via Brokerage Live, and smart home controls accessible from outside the home.

In the closing scene, Park uses voice commands to control Zigbang’s smart home devices, reinforcing the campaign’s message: Zigbang is where the most updated version of home begins.

“This campaign captures the evolved identity of Zigbang—from virtual brokerage to smart home solutions,” said CEO Ahn Sung-woo. “We hope it inspires users to experience the next generation of residential living through our platform.”